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Professional's Choice and Bob Avila Introduce the Bob Avila Collection

El Cajon, CA - (January 01, 2005)

CONTACT: BARBARA GALLAGHER
PHONE: (800) 331-9421

Professional's Choice and Bob Avila have joined together to create The Avila Collection.

In 1987 Bob Avila began using Professional's Choice products and the long time partnership between the two just keeps getting stronger.

The Avila Collection offers bits for all disciplines including a snaffle, medium port, medium port roller and a correction bit. These bits were developed to provide effective results without increased pressure or stress on the horse. The copper inlay in the snaffle, and both medium port bits encourages salivation, enhancing your horse's sensitivity to the bits while keeping the mouth soft and comfortable.

"These are what I consider 'go to' bits. They're bits that work well from the trail to the show ring, and everywhere in between" says Bob Avila - Worlds Greatest Horseman.

Combining a timeless look with superior function, these are bits that every horse owner should have in their barn.

Look for other new product innovations from Professional's Choice, including the SMB ELITE and the new SMX Western Show Pad design.

Professional's Choice is an official sponsor of AQHA, NHSRA, NBHA and ACTRA. Manufacturer of equine and orthopedic products, Professional's Choice is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boots and the SMx Air RideT Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler and Twenty X equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike.

For more information, or for the location of your nearest authorized dealer, contact Professional's Choice Sports Medicine Products, Inc. at 800-331-9421, or visit their website at www.profchoice.com.

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Professional's Choice Sports Medicine Products, Incorporated
1.800.331.9421 • E-mail Address: info@profchoice.com