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Bob Avila Wins Magnificent 7 Second Year In A Row!


San Diego , CA - (11 June, 2007)

CONTACT: Jayne Fewell
PHONE: (800) 331-9421

Professional’s Choice congratulates their endorser Bob Avila on his win of the Magnificent 7 title at the Western States Horse Expo in Sacramento California on June 8th. This is the second year in a row for Bob.

Last year Bob won the Magnificent 7 aboard Light N Fine and took second on Brother White, the first time in history for one rider to take first and second place in this event. This year it was Brother White’s turn to win. Bob and Brother White not only won the title, but took it with the greatest lead out of the top ten riders. In a usually very tight competition, their combined score of 592.5 was 11 points higher than second place. Bob’s other mount for the event, Chics Magic Potion, also placed in the top seven at number six.

The Magnificent 7 puts stock horse and rider teams to the test in four events that require exceptional dexterity and versatility. This year there were no elimination rounds and all four go-round events were held in the same day. The herd work and steer stopping go-rounds were held in the morning, while the final two events, reined work, and cow work down the fence were held in the evening making it an action packed day for the excited crowds.

Bob and Brother White came away from the morning events in the lead and went into the evening to a sold out house. The team aced the rest, tying for first in the reining go-round and winning the fence work go-round, making it all look easy to the energized crowd.

But, Bob was not only there to compete in the Magnificent 7. During intermission on Friday and twice daily on Saturday and Sunday, Bob and world champion trainer Al Dunning gave their sought after horse clinics. What a bonus it was for eager attendees to have two of the greatest horse trainers of all time willing to give them their attention and the fruits of their combined wisdom and knowledge.

The Magnificent 7 win is a feather in the cap for Bob who has earned nearly 40 world champion and reserve titles during his $1.5 million career, and for the past 20 years Professional’s Choice has been there every step of the way. The Bob Avila Collection by Professional’s Choice currently includes over 20 styles of bits, spurs and other products; Avila never trains or competes without them. In fact, Bob was using the Bob Avila Collection Silver Shank Medium Port Roller Bit (AVB-109) by Professional's Choice on both horses during the Magnificent 7.

Bob Avila is involved in research, design and development for Professional’s Choice products including his own signature series. “The quality is simply the best. They thoroughly test their products on both everyday and performance horses, so you know they are sound. Professional’s Choice products have always been there for me and never let me down.”

As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad, Professional's Choice continually produces high quality products recognized by top trainers, professionals and everyday horseman alike.

Leading the industry for the first 30 years - and that was just the beginning.







Professional's Choice, a manufacturer of equine and orthopedic products, is renowned in the equine industry for its innovative products. As inventor and manufacturer of the original patented Sports Medicine Boot, the SMB Elite™ and the SMx Air Ride™ Saddle Pad and authorized licensee for Wrangler Apparel Corp., manufacturing Wrangler® and Twenty X™ equine products, gear bags and luggage, Professional's Choice has earned the respect of top trainers, professionals and everyday horseman alike. For more information, or, for the location of your nearest authorized dealer, please contact Professional's Choice Sports Medicine Products, Inc., at 800-331-9421, or visit them on the web at www.profchoice.com.


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Professional's Choice Sports Medicine Products, Incorporated
1.800.331.9421 • E-mail Address: info@profchoice.com